Category: Observations

The Marketing Behind Coco: Pixar’s Venture to Introduce the World to Mexican Culture

The Marketing Behind Coco: Pixar’s Venture to Introduce the World to Mexican Culture

Later this year, Coco will enter the theaters: Pixar’s first original story since The Good Dinosaur came out in 2015.  Click the title to read about the role of marketing in allowing the world to embrace Coco and the tradition of Día de los Muertos.

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